David Buckingham - Believes that youth identity and childhood are forever changing so therefore it is non existent e.g. children in the Victorian days compared to children now are very different as now most children have a direct contact with media because of the new age technology. In the Victorian days children as young as 10 would be forced to work.
David Guanlett - His theory is based on the idea that humans now create their own media rather than swallow whatever they are given .e.g. sites such as YouTube allows us to literally create our own media so other people can watch
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